Net Promoter Score is a very common metric, but do you know how it’s calculated and what it tells you? Learn more in this video!
It’s not as easy as just offering everyone a gift card or a chance at an iPad. Incentive strategy can have a big impact on your response rate (and your legal liability)!
There are a variety of ways to group your research respondents to better understand them.
This week it’s just a rant about irritating your customers and prospects by using research! Listen and learn!
Likert scales are a very common tool in survey research. But there are specific things you need to consider when setting them up.
The first is BALANCE. Likert scales need to have the same number of options on either side of the neutral point.
The second is LENGTH. While scales with more response options will allow you to gain more granularity in your responses, you can go overboard and just irritate everyone taking the survey.
And finally, think about the CENTER POINT or neutral position. There are a lot of opinions on whether you should have one or not, depending on your goals and the type of analysis you’re doing with the data. I share my 2c, but your research provider may feel differently.
One of the most productive things you can do for your organization is to develop your own, opted-in group of volunteers to participate in ongoing research and discussions. Your proprietary research panel (or “Insiders” or “Advisory Panel” or whatever you want to call it) can serve a variety of valuable roles:
- They can reduce the cost of reaching respondents for your future research efforts. When you have a highly engaged and invested group of respondents, you can easily and inexpensively source respondents for focus groups, or for creative or web testing, or whatever.
- They can provide a powerful customer perspective on new initiatives, content, creative, etc. While they may or may not include prospects (depending on how you build your panel), being able to quickly gain feedback from a large group of customers is an incredibly valuable resource.
- They can be a word of mouth engine for your brand. When customers feel heard, feel consulted, and can see the impact they’re having on your organization’s decisions, they are much more likely to share your news and their support of your organization.
- They are a valuable asset — literally. Having an opted-in group of engaged research participants increases the value of your organization for future buyers, investors, etc.
Watch the video to see how to go about building your own research panel!